how to design a logo
Want to know how to design a logo like a professional and have all the resources you need in just one post? Then this is the post for you… Learn professional logo design in just 5 steps! .
1. Learn What A Logo Is & What It Represents
Before you design a logo, you must understand what a logo is, what it represents and what it is supposed to do. A logo is not just a mark – a logo reflects a business’s commercial brand via the use of shape, fonts, colour, and / or images.
2. Know The Principles of Effective Logo Design
Now that you know what a logo is supposed to do, and what it should represent you now must learn about what makes a great logo aka; the basic rules and principles of effective logo design.
1. A logo must be simple
A simple logo design allows for easy recognition and allows the logo to be versatile & memorable. Good logos feature something unexpected or unique without being overdrawn.
2. A logo must be memorable
Following closely behind the principle of simplicity, is that of memorability. An effective logo design should be memorable and this is achieved by having a simple, yet, appropriate logo.
3. A logo must be timeless
An effective logo should be timeless – that is, it will stand the test of time. Will the logo still be effective in 10, 20, 50 years?
4. A logo must be versatile
An effective logo should be able to work across a variety of mediums and applications. For this reason a logo should be designed in vector format, to ensure that it can be scaled to any size. The logo must work in just one colour too.
5. A logo must be appropriate
How you position the logo should be appropriate for its intended purpose. For example, if you are designing a a logo for children’s toys store, it would be appropriate to use a childish font & color scheme. This would not be so appropriate for a law firm.
3. Learn Off Others Success & Mistakes
Now you know what the rules of logo design are, you can distinguish the difference between a good and a bad logo… By knowing what other logos have succeeded and why they have succeeded gives a great insight into what makes a good logo.
4. Establish Your Own Logo Design Process
Now that we know what a logo is, what the principles and rules of logo design are and what makes a successful logo we can now finally begin the design process. This it hardest part of the 5 steps and is its own topic in itself – Each person’s logo design process is different and experience usually is the key factor in creating your own logo design process however check out The Secret Logo Design Process Of Top Logo Designers for a better idea.